Published on February 7, 2022 by: Adrian
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Running a CRE business can feel complicated, especially as the industry embraces technology solutions. In an adapting market, simplifying your CRE business can help expand your business with everything from website support, to team management, to evaluating properties.
We’ve broken down the approach into a simple list to help paint the picture of what incorporating asset management through tech looks like for commercial real estate.
Building a website that is functional as well as attractive from a marketing perspective is step one in CRE business. You need landing pages, property sites, and often additional administrative features like tenant portals, payment systems, document hosting, etc.
Successful marketing campaigns are a balancing act between sharing information and keeping your clientbase engaged vs. annoying them with an over stimulation of content. Send too much and they won’t click, send too little and you’ll lose connections.
Aside from connectivity you have to consider consistency and enablement. Clear branding conveys your company and its purpose and promotes click engagement. Templates promote familiarity between you and your recipients, and a CRE platform makes it easy to build, automate, and schedule campaigns that link back to the properties and features you want to showcase. Send email campaigns to stay in touch with your contacts and access up to 5,000 verified contacts a month from RealDash to market your properties.
Even though the trend is toward technology, “old school” collateral like flyers and brochures still hold a strong place in mailers and community outreach. Having digital templates that extend to your physical marketing materials helps you build brand awareness easily without having to dive into complicated design software.
In fact, we avoided complicated software altogether by creating an interactive application that lets you quickly build out your own property websites, site plans, and marketing materials.
Your marketing website and campaigns are front-facing assets that tell the story of your company to potential buyers, renters, and partners. However, as a CRE business your needs extend beyond what the public sees into the backend infrastructure of actually running your business. From your CRE platform you need to be able to manage things like:
The benefit of housing the digital components of your infrastructure within a central hub is the ability to connect, build, and share all of the elements you need to operate.
Perhaps the most important aspect to manage is your team. With much of work-life being currently remote – and with the nature of real estate taking place often outside of the office – a centralized CRE tech solution makes managing teams efficient despite their geography. Delegate tasks, schedule appointments, share documents and files across teams, and keep important contracts secure using a CRE platform.
Collaboration is important in business and solutions like RealDash make it easy to connect with the people you need over asset management, leasing, contracts and reporting through visualized portfolios that track team activity and key metrics in a simplified view via our dashboard.
Using analytics to evaluate property performance is relatively new in the timeline of real estate – which is historically slow to the tech game. RealDash is not limited to the data of your specific company, with powerful connectivity we can access detailed information on thousands of companies within the market; including employee contacts and deal preferences.
Once you have your properties, track metrics and KPIs in real-time to use for improving and targeting your marketing when leasing or selling. Once you have all your data collected, easily feed it into reporting to validate and prove accountability to stakeholders.
RealDash provides a unique and intelligent approach to managing contacts with the support of automated machine learning which captures interactions as they occur, allowing you to maximize your benefits through a built-in CRM tool – making it easy to build out and utilize contact lists, and prioritize which contacts should get which information.
When you think of a CRE platform, you may think desktop – but we mean mobile. All the power of running your business in a hand held format, complete with property tracking with our mobile app.
Mobility is the most important feature in any CRE tool. Why? Because your business takes place within multiple buildings across a wide radius. RealDash makes it simple to access all of the client information, buyer preferences, contracts, and transactions you need regardless of if you’re at your desk or in the doorway of a million dollar deal.
In a changing market you should have a reliable management solution. We are experts at adapting technology solutions to the commercial real estate business model – don’t hesitate to jump in and see how our tools can help expand your business. Schedule a demo today!
