Published on August 6, 2020 by: Adrian
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ArticlesMarketing
In times of social distancing and quarantining, it is vital to stay connected with your tenants, buyers, lenders, owners and overall community. Marketing, particularly digital marketing, is the key to staying relevant and ensuring long-term growth in the commercial real estate industry.
No longer are limited marketing strategies such as hanging billboards, printing flyers and networking enough to successfully lease or sell commercial properties.
In today’s tech-savvy environment, real estate professionals must be able to expand their marketing strategies to include digital marketing campaigns, social media interaction, online commercial real estate listings, and websites for individual properties. There are a few, but essential, hacks that can take a company’s marketing to the next level, which will boost website traffic and expand online reach.
CRE technology companies like RealDash streamline and optimize the numerous and varied marketing-related processes in your operations and help to achieve your goals.
Here are the 6 fundamental marketing hacks that will advance your marketing efforts and help grow your business:
First things first, a marketing plan is crucial as it allows you to define your objectives and target audience. A good marketing plan provides a comprehensive overview of your overall mission, unique selling point, target audience, strategy and metrics you’ll measure success on. You cannot go anywhere without a plan.
Many prospective clients and investors start their search for a commercial real estate agent and property online, as such, every CRE professional should have a website to promote their business. At a minimum, the website should include information about the services you offer, about your company’s experience and expertise, and most importantly, your contact information. Successful CRE businesses should also include institutional quality branded websites for individual properties. This means, besides listing key property information, a unique website that displays property highlights, has a flyer to download, and integrates an interactive site plan to showcase key tenants.
Thankfully, you can easily create an interactive site plan for your property with RealDash. Simply upload a layout, and our editor lets you draw polygons to define each space.
From contact management to email marketing and more, you need to make sure to have the right tools in place to execute your marketing strategy. Companies often use too many different platforms to realize their marketing strategy. Having to use and switch through multiple applications and tools can decrease productivity and is also a reason for unnecessary costs.
RealDash integrates all tools and features needed to maximize the effectiveness of your marketing in an all-in-one software platform. The intuitive editor gives you the power to easily create your website, brochures, and email campaigns, fully customized with the data and features you want. Say goodbye to long hours creating targeted campaigns. A simple multi-step wizard guides you each step of the way. RealDash’s contact intelligence engine enables smart recommendations of contacts and lists to market to, as well as suggesting contacts from RealDash’s own database. When it comes to selecting a date, data is overlaid including holidays and real estate events so you can optimize the day your campaign sends.
Using social media is free and an effective way to build brand awareness and drive users to your website. Social media platforms such as LinkedIn, Twitter, Instagram and Facebook can help bring more attention to your listings and your companies services. When it comes to social media marketing, the key is to post consistently and try to engage your followers as often as possible. Know your audience, and become aware of their interests. There’s nothing wrong with promoting your available listings, but its best to aim to promote no more than 20% of the time and focus on providing value to your followers the other 80%.
It is always important to leverage local resources to help advertise your company and your listings. Using local resources allows targeting prospects that are closer to your company and allows you to grow your network. Besides providing useful property/market data, these platforms offer advertising opportunities to help achieve your goals.
Lastly, you should measure and track the results of your commercial real estate marketing plan. Identify key metrics to determine if your marketing plan is effective or not. Key metrics could be number of website views and visits, or number of leads generated. Those metrics will help to make data-driven decisions to continuously improve your efforts.
At RealDash, we made sure to make this an integral part of our platform so you can keep track of your key metrics. Without having the ability to track performance and results, you will never know if your marketing hacks are working or not!
