Published on October 4, 2021 by: Adrian
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ArticlesNews
Great internal processes for Commercial Real Estate can be a differentiator. A well run CRE business can have positive impacts – not only on employees – but on clients, potential clients, partners, and vendors.
Automating your business can sound a bit like you’re handing it over to the machines, but automating is less about giving up control and more about enhancing efficiencies and best practices.
We’ve assembled five key attitudes and strategies you might want to adopt to elevate your business to that next level. Ready, set, go.
Data is an optimal fuel. It feeds your reporting and your analytics. The deeper the data pool, the more detailed your perspective.
Attitude: Don’t fear data, build data funnels. Access research data on thousands of companies on the market, store their contacts, and generate connections. Track property metrics and generate KPIs to boost the effectiveness of your marketing.
Use data to invest is success
Data is a powerful resource with infinite applications, including advising on what you may want to invest in to elevate your business. Use data analytics to:
Anything from what devices you want to put in your office, to what kind of data endpoints are worth continued analysis can be determined with the data itself. If there’s one thing you’ll want to invest in during the coming years, it’s a solid data analytics platform, and some technical employees.
Content is an umbrella that covers marketing and advertising, education content about your company (blogs, collateral), and trickles down to your social media presence. It’s a big umbrella.
Strategy: Automate your content including your website, landing pages, email campaigns, physical ads and brochures – and centralize your content management with the same platform used to host your other company processes.
There’s an old saying, “it takes years to build a reputation and only a minute to destroy it.” Aside from automation, the type of content you put out has a major effect on your business, especially the things you say unofficially. Extend your CRE marketing and content standards to your personal communications, social media, etc. Real Estate is adapting to new technologies but it is still relationship based.
Effective team management boils down to two things; accessibility, and accountability.
Attitude: Being successful, especially in real estate, means that you need to embrace the mentality of an entrepreneur. Team management, accountability, and accessibility in the palm of your hand, or at the office. Keep your CRE agents flexible and adaptable with easy access to deals, property stats, contacts and reports.
Remote work is still a hot topic. But real estate has always had an element of remote work, so you’re more prepared than you think. Just like with the 24 hour news cycle, sometimes remote work seems to be endless.
Pro Tip: Use delegation and accountability tracking to ensure that your company has the support it needs, and that your team doesn’t burn out. Use technology to help manage time efficiently so everyone has balance and the business doesn’t suffer.
Lead generation is the crux of any real estate venture, and the market is becoming increasingly saturated. There are two sides to outreach, the outreach you do to bring in new business, and the outreach you do to satisfy investors and partners.
Strategy: Communicate with targeted buyers, tenants, lenders, and owners in a centralized hub. Take it a step further and create dedicated websites for specific deals to facilitate information and a successful transaction.
Outreach is crucial, but so is presenting the data you find. If your outreach efforts and reporting stem from the same tool, integration becomes a snap.
On the client side, reach out to your leads or partners/investors with clean reporting that summarizes your data and targets their most critical metrics.
We mentioned mobility a little earlier, but it’s so important we’re doing it twice. Mobility isn’t just about the accessibility and freedom of your team, it’s about ease of information.
Strategy: Make sure your forms can be accessed – and even generated – across multiple devices, and shared in a variety of formats. Enable digital signatures, and get ALL the features of your platform on your mobile devices. Don’t choose an app or a platform that limits your access.
Part of being mobile means that you can problem-solve on the road. Choosing a platform with all the answers is a good place to start. Reach out to us today for a demo and see what we have to offer.
