A place for everything, and everything in its place. But what about the benefits of having everything organized in the same space? We have spoken about the many advantages to using an asset management software for CRE success; market research, deal organization, document exchange, etc., and now we’re going to focus on the value of centralizing your marketing.
Marketing is more than just building relationships and networking and much can be done without a lot of valuable time invested. Utilizing the right technology and setting aside a few minutes to lay out the specs is all you need to market your commercial real estate property effectively.
The power to connect your assets to markets directly to create websites, brochures, ads, send email campaigns; and to connect your team to the latest information, all falls under the umbrella of marketing.
Commercial real estate marketing success is about power and power means resources. Providing potential clients with targeted marketing not only empowers your clients to convert, but is useful to the client – giving them the information that they will find to be most valuable like targeted leasing, financing, and sales campaigns.
Successful campaigns build connections between your company and buyers, tenants, and owners. Real Dash makes this easy with an easy to use campaign tool for up to 5,000 verified contacts monthly.
Constructing campaigns from within your CRE tool helps to keep your branding and messaging consistent so you’re presenting a unified suite of capabilities to your potential and current clients.
When it comes to creating a targeted marketing campaign, market research is the secret sauce and segmentation is a critical ingredient to your success.
The core benefit of using a one-stop solution for your CRE needs is that your deals, and existing client base can provide data to your future clients – along with access to nation-wide directories, deal preferences, and listings. Access your capital stack and marketing tools in one. Not to mention managing your team and clients!
Targeting goes beyond just creating campaigns, use a platform like RealDash to create targeted leases, and integrate with your property managers and professionals. All collaborations with vendors, clients, and your own team will only strengthen your ability to create smart marketing from accumulated data and powerful analysis tools.
Targeting is a competitive strategy, but so is centralizing your marketing. In a centralized market, all business is routed through a single, central hub with no competing markets. So centralized CRE marketing is a tactic; keep your marketing funnels housed under the same roof, and don’t compete with yourself by over-diversifying your outreach.
Commercial real estate marketing seems simple, get your company name out there and attract buyers. So it seems a little counterintuitive to receive advice saying “keep your marketing centralized. Really, the only proof we need is in the game of telephone.
Outsource your message out to a variety of different firms and it will get retold based on the standards of external companies. Use a centralized hub that generates campaigns and collateral from your own data and with your own consistent messaging, and you instantly have a much more unified company. And consistency builds reliability and trust.
We’ve talked a lot about the advantages of a centralized marketing strategy, but what does it compare to? We can summarize centralized marketing by saying that it’s a single team or source in charge of company-wide marketing ops. This makes a decentralized marketing strategy a multi-source or multi-team shared marketing ops solution.
The comment we hear most is that small teams wear a lot of hats. And you may have a company organization structure where individual agents are responsible (maybe partially) for their own marketing or campaign creation. Or you may not have a CMO to lead a marketing team and instead efforts are shared by a group of employees in the office.
Regardless of your structure, if marketing ops are diversified then a CRE platform helps unify it through seamless campaign creation, automatic branding, and useful integrations to your other tools, properties, and reports.
Though it’s a seamless solution for small teams, centralized commercial real estate marketing solutions make it even easier to scale, supporting a large number of contacts – and that nice added bonus of being connected to nation-wide data.
No matter your size, or the extent of your network – centralized marketing within your existing CRE platform is nothing but a massive advantage. This solution streamlines your outreach and cuts down on the need for additional third-party tools or partnerships with expensive firms. RealDash makes it easy.
The secret to marketing is the secret to success: “The secret of getting ahead is getting started.” -Mark Twain And, the best way to get started is with a tool that simplifies the process for you. Reach out to us today to learn more.
