Step into the Omnichannel; multiple pathways of communication and fulfillment comprising every possibility to connect: the network of social media, applications, databases, and services that wait – full of potential – just beneath your fingertips.
Developing an effective strategy in the face of limitless digital directions requires just two things; consistency, and a map. Follow us, we’ll show you how…
If you think about an omnichannel approach, your mind may conjure up images of a powerful flood of information, flowing to fill every available square foot of digital real estate attached to your company and client base. The omnichannel approach covers industry cornerstones like:
…with the goal of creating an obstacle free experience for your customer that begins the moment they search for your services, and ends in a successful transaction.
With an omnichannel approach, the success of the balance struck between your company’s media activity vs. it’s physical, (in-store) activity, is the basis for your client’s experience.
With commercial real estate, there’s a built in advantage as a tech-savvy broker of relying less on a physical office – you’ve got listings, use ‘em – as well as growing research that says having both a physical and an online presence helps your bottom line. Meaning, your clients need physical locations.
So, we know that your clients will likely be taking an omnichannel approach to their business, and blending physical and online resources from their fulfillment centers down to their window displays, but how can commercial real estate use an omnichannel approach to boost success? Here are the elements.
There are about 3.8 billion social media users worldwide with ~80% of the U.S. population contributing to that total. Social media is mostly talked about, (in the professional world), in terms of boosting brand awareness and conveying the company message. In the world of the average citizen, social media is more about Maslow’s hierarchy of needs. Stay with us here. The basest needs are food, rest, warmth, and safety/security. How many times have you scrolled past a sandwich? Or a friend nestled in a nook, wrapped in a blanket? This is true for businesses as well – you can see it in their advertising.
Social media is your friendly neighborhood marketing platform.
Pro tip: Use a platform to sync and schedule your social media posts – preferably one that easily connects to resources like listings, property photos, and your team members.
We live in the age of data analysis, and an omnichannel approach requires a lot of data to fuel it. In commercial real estate this data comes from National statistics, demographics, and your company’s own historical client data.
Using AI to help structure and analyze the data you collect allows you to focus on how to apply it to your marketing, and lead generation, and gives you insight into what your clients want based on their needs and behavior.
Data influences the services you offer. Everything, after all, is need based. In business, a valued service is speed, or an expedited approach. The best way to meet this is to have a streamlined strategy, and it helps to operate from one master platform that hosts everything from your ad copy to your professional documents and contracts.
Omnichannel synergy enters in here as usability. Usability is a word used a lot in the tech sector but it’s gradually working its way into everyday life. Usability is about the ease of experience, from an easily navigated user interface, to readily available information and support.
2020 has increased internet use and reliability, and surged all industries forward into a more tech-integrated future. The recent growth of omnichannel approaches in business tells us that the consumer market is becoming more dynamic. Businesses are adapting by retailing in multiple locations, (not all owned by them), both physical and virtual. Commercial Real Estate needs to similarly adapt.
The core idea of omnichannel is universal access to the market, independent of location. The smart tactic is to develop your business in the same way, using a platform that works with you to develop an omnichannel approach – but is actually already an omnichannel tool itself – with open channel access to your resources, employees, external databases, and data.
Seamless business transactions and customer experience is hard to achieve and manage when you’re hedging your bets and tackling multiple marketing streams. This is, in part, because the industry is rushing toward omnichannel solutions at full speed. Businesses that fail are missing one key element; what the customers want. Don’t operate blind, find a data-fueled solution that doesn’t compromise the experience of your clients.
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