Published on November 10, 2020 by: Adrian
Under:
News
Calling up files and manipulating data with a few flicks of your index finger is magic straight out of a 90s Friday night sitcom, and in 2020, a very tangible aspect of our reality. Adaptation has always been a part of evolution and in the landscape of modern real estate adaptation means being able to work anywhere, anytime, and have access to everything you need.
The question is, what’s the best way to synchronize your team and compactify your unique business to fit into the palm of your hand?
The keyword here is “access”; access to your team, access to your templates, files, client information, and listings. A lot of times when something is accessible we subconsciously assume that it’s automated; our search engines and passwords auto-fill, our phones automatically unlock, we can even auto-pay, but when it comes to your team, that automatic feeling is network based.
Here’s what we mean:
You simply cannot do it alone. Having a supportive app is great but a lot of your business aspects probably rely on human action, and your platform should make those actions easier, and shareable.
Need that copy from Linda in marketing? Well, she’s written and uploaded it and now you can auto-create consistent marketing materials across your social platforms and website while you prep an email campaign to showcase some new properties you’ve found through your in-app research database, (it’s linked to thousands of industry companies and contacts).
Having a centralized hub for communicating with your team is only one facet, you also need a way to effectively delegate and manage tasks, client information, property details, ownership information, etc., and it wouldn’t hurt to gain visibility into how effective your practices are through reporting and analytics.
This isn’t just about accessing your files or synchronizing your data, smart file management supports accountability for key functions like:
Though none of this is effective without the added element of synchronicity and high level access to data remotely.
File management also needs to be interactive; able to accept signatures and edit and save changes that can then be updated and emailed as official documents. After all, we don’t expect that you’re carrying a wireless, battery-powered printer in your back pocket.
We know we don’t have to tell you this, but location matters though your location shouldn’t matter. Whether you’re stuck in traffic and need to pull up client information, or if you’re in your office preparing contracts, your access should be the same but it should also be intuitive.
You don’t want to be caught on the road needing to access a 75 page document, only to have to scroll infinitely through minimized print. Appearance and navigation matter. A clean user interface is equivalent to curb appeal and an open concept floor plan.
We don’t want to talk about it either but the pandemic has really done a number on how teams across all sectors are working. Real Estate is no different, and we’re betting you’ve probably had to do a massive operations overhaul to keep your services accessible.
Let’s zoom back from the pandemic and look at some other facts that support the need for a remote work-from-anywhere revolution.
According to the NAR’s 2017 research; 46% of firms are challenged by keeping up with developing technologies. That’s because there is a gap between the buying demographics and the classic real estate model.
93% of NAR members communicate with their clients via text but these clients (largely Millennials who make up over 65% of the buyers market), are also the people who pay bills from their smartphones, and find their vendors via social media.
Surprisingly, 58% of agents said they still used a cell phone without easy internet or email access.
So how do you fill this gap? The answer isn’t as inconvenient or complex as you might fear. Simplify your asset management by putting it all in the same place. Like we said before, it’s all about location – only when it comes to obtaining that competitive edge, the location of your business is cloud-based.
Mobility is currency in today’s world, to have a profitable business model means to keep your resources close. That no longer means keeping your team in the same physical space.
The primary goal is still the same: provide real-time data to everyone so insightful, informed decisions can be made in a snap. Accomplishing this through a single platform gives the added advantage of locational independence and access to resources that goes beyond general file-sharing.
RealDash puts the power of managing your assets at your fingertips. In-depth analytics, content management, and access to your most critical documents helps your team grow and profit. Don’t just take us at our word, schedule a demo today!
