Technology seems to come more slowly to Real Estate, a sector built upon personal relationships and OG business practices. The reason for this is simple: the quantity of data has lagged behind the quality and speed of its applications. No more.
Systems that compile information are necessary but not without another layer of intuitive access. This is where AI comes in to change the game.
The internet began as a place of intangible ideas and a silo for information which evolved into a digital marketplace, and eventually became a critical showspace for a variety of businesses both selling digital products, and physical ones. This isn’t new news, but to those who grew up in a post analog world, the lack of digital growth in some sectors is shocking.
According to the Morgan Stanley Digitization Index, Real Estate is one of the least digitized industries world-wide, tied with Agriculture for last place. And the benefits of “plugging in” to the system far outweigh the costs of avoiding it. Incorporating digital practices:
So how can you implement the above easily into your business practices without straining resources or creating a vast learning curve? The answer is AI – the technology is beefy, so make it do the heavy lifting.
Streamlining commercial Real Estate decisions for teams; brokers, owners, and leasing agents takes a complex system. Let’s break down our approach.
The first requirement is single platform execution. There’s no benefit to integrating with any app if you are constantly needing to outsource within that service to accomplish tasks. “One ring to rule them all…” so to speak. So, what does this platform need to do?
Coordinating all of the above moving parts is the second requirement, which we accomplish through our clean UI and intuitive tools; design being what helps our users interact with the AI elements easily and naturally.
It’s great to have a single platform but we bet you’re not just a single person operation. Accountability is an idea of management, and one that’s easily implemented with some simple tools for organization, delegation, and follow-up. These are the basics:
And these are strengthened with AI.
The final aspect of coordination is in smart data analysis and management. The RealDash platform creates a predictive experience through automating large projects like; email campaigns, transparent reporting for your investors and clients, and research portals that provide access to the information and assets of thousands of other companies. This last point is important for lead generating.
The phrase, “putting in the legwork”, is an old news term; slang for an assignment that would involve more walking than copy – meaning your effort outweighs the payoff. As Agents, we’re familiar with this concept – and while personal relationships are valuable, so is AI support for lead generation.
How does AI amplify lead generation?
RealDash approaches contacts as interactions when it comes to our CRM tool to help you analyze potential clients and determine their intentions before you start a dialogue.
Email campaigns are great for communicating updates and information to potential buyers, but it’s more beneficial to issue a campaign to your targeted buyers and address potential leads with more specific information backed by integrated analytics.
You never know when you will find yourself in a conversation or situation where making a connection with a potential client is at hand. A more personal benefit to an intelligent, single destination platform is that all your data and listings are always accessible and in the palm of your hand. Single platform, for us, means all your features, tools, and documents are accessible from the road.
AI isn’t so much an entity as it is a path. AI systems are processes stacked up that work together to perform complex functions in a way that makes tasks easier for the user.
Bringing the world of AI into Real Estate practices will be an equally layered journey, but we’ve made headway by basing ours on the best human practices in order to support the rising needs of the market.
Register for a demo and see what RealDash can do for you.
