Published on June 24, 2021 by: Adrian
Under:
ArticlesNews
You’ve got one of the best commercial real estate properties on the market right now. You know that we know that, but does your client know that? Well, we’re here to help you get the word out there because your success is our success. In today’s commercial real estate market, it is more important than ever to ensure that your marketing strategy is top-notch.
If you follow these simple tips and tricks, your marketing strategy will do all the heavy lifting for you. A strong marketing strategy for your CRE property will help you keep your clients happy and turn your generated leads into clients.
Here are a few of our best tips to make sure that your marketing strategy is set up for success the first time and won’t leave you guessing on whether it’s reaching quality potential renters or buyers or not.
This is the most crucial step. If you don’t know who your ideal client is, your messaging will get lost in translation, and you’ll most likely attract a mixture of the wrong people instead of streamlining your dream lessees and/or buyers. It may be tempting to try and market to a wide audience, but trust us, you won’t see results that are as quality in a timely manner.
Instead, think about the type of client you want to find yourself working with. In fact, thinking about the qualities of the rockstar clients you already work with and go from there. You want to base your marketing strategy all around this type of person or business. Take a step back and look through your previous sales statistics; make sure you pay special attention to your past client’s specs.
What to look for when you’re analyzing your previous clients:
Once you’ve got a scope of the type of people and businesses you want to work with, you’ll be able to create a marketing campaign tailored just for them. No more weeding through potential leads to find your best match.
Now that you have your ideal client in mind, it’s time to set clear and realistic goals for your commercial real estate property marketing campaign. Remember, this might take some trial and error, but once you’ve got your formula down, you’ll have no shortage of potential clients. It’s important to note that when it comes to mapping out your goals for your campaign that they don’t include any vague data or hopeful aspirations. These goals need to be specific and measurable objectives that you can track and realistically accomplish.
Make sure that when you’re listing these measurable objectives, you consider your budget and how you can stand out from your competitors. This looks a lot like making sure your message is clear and concise. Don’t make yourself the hero; let your potential client know that they’re the hero and you’re their way to achieving what they want: obtaining the best commercial real estate property possible.
A website and online presence are one of the easiest ways to create credibility for yourself. These days with online scamming on the rise, it’s important to present yourself in a way that starts your potential relationship with your leads with trust. Potential clients will be wearier if you don’t have a professional website or some form of online presence to prove that you are who you say you are and do what you say you can do.
Some low hanging fruit you can easily create to build this trust would be things like:
This will also help you when it comes to online advertisements. You want to make sure that every ad includes a call to action that results in these potential clients calling you or visiting your website. Same goes for your email campaigns! If these tasks are not a strength in your organization, you can access help to set up your campaigns through simple and effective tools.
Additionally, make sure to double-check everything before you send it live—better to be done well than fast. Be sure to continue to track your progress as you work towards the measurable objectives you set for your campaign, and don’t be afraid to make adjustments when you find areas that could be made more substantial.
Yes, online marketing is the future, and it’s essential for a business in 2021 to grow successfully. However, don’t believe the lie that print is dead. On the contrary, print is making a huge comeback. It’s easy to create a Facebook ad or pay someone to make sure your Google rankings are the best in the business, but there’s also something to be said about the lasting impression of a print piece. Utilizing this is a great way to make yourself stand out from your competitors and leave an impression of security and friendliness with your potential client. To get more bang for your buck, showcase several of your spaces for lease and/or buildings for sale in one print piece.
Not to mention, having items like a printed brochure, postcard, or display piece on hand is a great way to seal the deal with potential clients you meet out and about or at networking events. There is an all-in-one software that gives you the power to create items like executive summaries, offering memorandums, and even leasing flyers.
Now that you’ve got a great marketing plan, take control of your properties with RealDash. Power your CRE marketing with a platform that allows your team to quickly and professionally create your property website, brochures and send targeted email campaigns. Expand your CRE toolkit with RealDash and schedule a demo today!
